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As an Auto Shop owner, you most likely struggle constantly with advertising. You realize you need to do it, but it is expensive. Then you definitely track the response and discover that the $1,000 ad you placed brought in 2 customers. Each of those customers just set you back $500 to obtain. You can't survive doing that all day.
When trying to improve car counts and build your company, don't overlook using techniques to create solid repeat customers. Create customers which will return to your shop for all their service needs.
One simple strategy that you can begin using today may be the 'Thank You' card. Yes, the straightforward 'Thank You' card.
Now before you decide to laugh and dismiss this tactic, think about the last time YOU received a thanks card (and I am not talking about after a wedding or any other similar event). The truth is that when asked, many people declare that they haven't received a written Thank You in a long time. That's part of what makes this strategy so powerful.
Start by setting yourself a threshold. As an example, you may decide you'll send thanks cards to the customer who spends over $100 or $150. But understand, that's not a tough and fast rule. You can send 'Thank You' cards to every customer. It's up to you.
Once you determine who is going to obtain a card, set those invoices aside and start addressing your cards. They ought to be written. I am talking about hand written addresses along with the within the card.
Within the card, simply tell them that you simply wanted to say 'Thank You' for their business and the trust they put into you to definitely look after their vehicle.
Place a stamp onto it (NOT metered mail or machine stamped) and send it. Make sure it's sent within the week. In other words, it's not necessary to send them every day, but be sure they get sent inside a week from the customer visiting you.
I promise you'll start to fortify your relationship with your customers and switch them into not just repeat customers, but raving fans.
Why is this a 'Stealth' Online marketing strategy for your Auto Repair Shop?
You're going to get mentioned. Plain and simple, people will talk. They will discuss you at word, around the office, in casual conversation with friends and family. They will discuss you.
You should not include any promotion, advertising, flyers, coupons or perhaps your business. This is personal. Ensure that it stays this way.
The fact that the 'Thank You' card is personal means it's the begin to fortifying your personal relationship together with your customer. America is tired of doing business with faceless corporations. Sell your auto repair center services you, not what you do or even the fancy equipment you have. I promise, it'll make a positive change.